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About Us

Mermaid Collective's mission is to share our love and passion for the ocean, while protecting and nurturing its sustainable future.

Based in Byron Bay, Australia we are passionate about creating community amongst ocean lovers worldwide and providing ethical and beautiful jewellery for you take your love for the sea wherever you may go. Made out of the highest quality 925 sterling silver, 18 karat gold, precious crystals and ethically sourced seashells. Our creations are age and size inclusive, our youngest customer is 5 years old and oldest 95. We proudly donate a portion of our proceeds towards marine conservation projects. Currently we are involved in a coral replanting program in Indonesia and support local conservation efforts with Positive Change for Marine Life. We are a movement founded on ocean love, creativity and integrity. This is the vision of Victoria Patchell an Australian Marine Conservationist, designer, surfer and fellow ocean lover. 

“Your passions are not an accident, they are your calling.”

— Victoria Patchell
Mermaid Collective Founder, Victoria Patchell
We believe at Mermaid Collective by appreciating the beauty of nature, such as the intricate detail on a seashell, a profound respect and understanding is developed which promotes the desire to preserve and protect that which we value. We feel the beauty of the natural world lies in the details. 
When you purchase a Mermaid Collective product, know that a portion of the proceeds of your purchase goes towards the following environmental initiatives;
  • Reduction of plastic bottles to the focused region and promotion and support of recyclable alternatives.
  • Beach clean ups.
  • Waste management, such as recycling programs and generating ease of access to trash cans on the foreshore.
  • Collating species in the marine environment to monitor growth and demise.
  • Environmental Educational Seminars for community members.


C L E A R  Batukaras Beach Clean Up
Mermaid Collective is Australian owned & designed. Each treasure is handmade with love and supports marine conservation initiatives. 
Founder Victoria Patchell as Marine Volunteer on Shark Research Vessel


If you would like to get involved in Mermaid Collectives environmental initiatives please email

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Instagram- mermaid_collective

Contact information


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